We’ve all heard the expression, “Build a better mousetrap, and they’ll come.” And we’ve also heard marketing and sales people say that this is just plain wrong — you have to market and sell that mousetrap effectively too. I say they’re all wrong. My approach is the equivalent of, “Build a better mousetrap and give it away for free, and they’ll come — and they’ll bring friends too.”
Just focus on genuinely helping people, and the rest will take care of itself.
One thing that turns me off about typical self-help marketing is that authors and speakers often position themselves as if they’re the opposite of their audience. I’m successful and you’re not. I’m rich and you’re not. I’m fit and you’re not. You need me because something is lacking in your life, I have exactly what you lack, and if you pay me (and make me even richer and you poorer), I’ll show you how you can have it too. And if it doesn’t work for you, it just means you’re even more of an idiot than the people who provided my testimonials.
I’m sure you’ve heard this sort of nonsense many times before.
All of this I’ve-arrived-and-you-haven’t stuff is stupid. It suggests that life is about destinations and that once you’ve arrived, you’re done growing and can just relax and sip fruity drinks for the rest of your life. But there’s more to life than border crossings. If you go from single to married or from non-millionaire to millionaire, that’s fine and dandy. Crossing the border into parenthood was a big one for me. But that’s only one day of my life, and to be honest, I didn’t have much control over it except for a decision made nine-months earlier (and it seemed like a pretty attractive idea at the time). What about all those other days though?
Growing as a human being is something I work on daily. I’m deeply passionate about my own growth, so naturally I want to share this part of the journey with others. If I start marketing myself with the “I’m successful and you’re not approach,” I hope someone will come put me out of my misery, since that would mean I’m done growing and ready to die. I don’t expect to ever be done growing as long as I exist as a human being. There are always new distinctions to be made and new experiences to enjoy. And yes… plenty of mistakes to be made as well.
One of the great benefits of focusing on helping others is that it gets fear out of the way. Without fear you become free to just be yourself. You’re able to take intelligent risks and remain detached from any specific outcome because the journey is more important to you than the specific stops along the way. Personally it’s not the destinations that excite me but rather the unfolding process of discovery. I love the anticipation of wondering what lies around each new bend.
If we are to help each other, we need to be partners in the pursuit of growth, not opponents. So it makes no sense to put up fake walls between us. The ego needs walls to protect it, but if we can get past the fear-based needs of the ego, we’ll make a lot more progress.
There are plenty of things I could do with this site that would make me more money or grow traffic faster in the short-term, but I won’t do them because they’ll just put more distance between us. I’ll be on my side, you’ll be on your side, and we’ll each be slightly afraid of the other. I’ll be worried that maybe you won’t buy what I’m selling, and you’ll be worried about getting ripped off or taken advantage of. We’ll just be drinking yet another round of fear, which is exactly the opposite of what we need to grow.
So this is my method, If you like it please join my community.
Your Partner in Success
Dan Cochran
Saturday, November 3, 2007
Friday, November 2, 2007
Top 10 Reasons to Use Email Marketing
Ask any marketing expert and they'll tell you "the money's in the list". Email is a
powerful and easy way to build a list and communicate your marketing messages to leads and customers.
Here are the top 10 reasons to use email marketing.
1. Email marketing is virtually free. Email is truly unique in it's ability to put your
marketing message in front of thousands of potential customers at virtually no cost. This
means that virtually 100% of revenue generated from email campaigns is pure profit.
2. Email is personal. Everyone's favorite sound is the sound of his or her own name. Most
email marketing solutions allow you to automatically customize email messages with
personal data such as the subscriber's name.
3. Valuable demographic data can be collected. When a lead subscribes to your email list,
you can collect valuable data about your potential customers. This data allows you to
better target your marketing messages to your list.
4. Email messages are sent instantaneously. With the touch of a button, your marketing
message is sent to your list. There is no waiting for the post office to deliver the message
to the customer's mailbox.
5. Email is transparent. With email, virtually every marketing metric can be tracked with
a high degree of precision. Among the metrics that can be tracked are delivery rates, open
rates, click through rates, and conversion rates.
6. Email marketing is highly automated. Very little manpower is required to create an
email campaign. Essentially, the only manual work required is the copy writing of email
message itself. Other aspects such as delivery and tracking are done automatically.
7. Email messages do not necessarily require any design work. Unlike many other forms
of marketing, email messages require little to no designing. In fact, it has been shown that
plain text email messages with no HTML tend to be more effective. Plain text messages
are much less likely to trigger spam filters and consequently have significantly higher
delivery rates.
8. Rapid response time. Particularly if you sell products online, an email campaign can
begin to generate a response almost immediately. Customers don't have to leave their
home and can make a purchase with the click of a button.
9. Email is the ultimate "word of mouth" marketing vehicle. If your email message is
"viral" in nature, your customer can quickly and easily forward it to friends and family,
spreading your message to new potential customers.
10. Email helps you build a relationship of trust with your customers. Email solves one of
the greatest challenges in marketing: building a relationship with customers. Email allows
you to keep in touch with customers, get their feedback, offer support, etc.
Email marketing is a powerful, inexpensive, and cost-effective marketing medium. Start
using email today to build your online business.
If Your looking to run with the big dog on Email Marketing what better way than Video?
Sign up and Get A 100% FREE Demo NOW , Just Click Here !!
powerful and easy way to build a list and communicate your marketing messages to leads and customers.
Here are the top 10 reasons to use email marketing.
1. Email marketing is virtually free. Email is truly unique in it's ability to put your
marketing message in front of thousands of potential customers at virtually no cost. This
means that virtually 100% of revenue generated from email campaigns is pure profit.
2. Email is personal. Everyone's favorite sound is the sound of his or her own name. Most
email marketing solutions allow you to automatically customize email messages with
personal data such as the subscriber's name.
3. Valuable demographic data can be collected. When a lead subscribes to your email list,
you can collect valuable data about your potential customers. This data allows you to
better target your marketing messages to your list.
4. Email messages are sent instantaneously. With the touch of a button, your marketing
message is sent to your list. There is no waiting for the post office to deliver the message
to the customer's mailbox.
5. Email is transparent. With email, virtually every marketing metric can be tracked with
a high degree of precision. Among the metrics that can be tracked are delivery rates, open
rates, click through rates, and conversion rates.
6. Email marketing is highly automated. Very little manpower is required to create an
email campaign. Essentially, the only manual work required is the copy writing of email
message itself. Other aspects such as delivery and tracking are done automatically.
7. Email messages do not necessarily require any design work. Unlike many other forms
of marketing, email messages require little to no designing. In fact, it has been shown that
plain text email messages with no HTML tend to be more effective. Plain text messages
are much less likely to trigger spam filters and consequently have significantly higher
delivery rates.
8. Rapid response time. Particularly if you sell products online, an email campaign can
begin to generate a response almost immediately. Customers don't have to leave their
home and can make a purchase with the click of a button.
9. Email is the ultimate "word of mouth" marketing vehicle. If your email message is
"viral" in nature, your customer can quickly and easily forward it to friends and family,
spreading your message to new potential customers.
10. Email helps you build a relationship of trust with your customers. Email solves one of
the greatest challenges in marketing: building a relationship with customers. Email allows
you to keep in touch with customers, get their feedback, offer support, etc.
Email marketing is a powerful, inexpensive, and cost-effective marketing medium. Start
using email today to build your online business.
If Your looking to run with the big dog on Email Marketing what better way than Video?
Sign up and Get A 100% FREE Demo NOW , Just Click Here !!
The fastest way to build your meta tags
This is the Most Basic way: ( Can be Much More Advanced.)
1. Define and collect your keywords and keyword phrases.
a. Use WordPad to modify and store your meta tag info.
b. Rank them as to keyword prominence; best ones first.
c. Use Keyword Proximity & Keyword Placement.
d. Use as many phrases as possible. Phrases are easier to conquer.
2. Place the phrases/words in rows of 100 characters long.Example: Used Car Lot, Denver Used Cars, Denver New Cars, etc.
3. Build one full set of meta tags using our meta tag buider.
4. Add the first set of meta tags to your home page.
5. Grab your 2nd set of 100 character keywords.
6. Add these words within the description, classification and subject and keyword tags, add them to the front of these tags as shown in red.
Example:
This Is NOT the Correct VIEW: (errors, So Tags Look A Little Diffrent )
.Title. Search Engine For Kids, Children, Students, Youth, Business Directory .Title.
META NAME="Description" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, Kids Search Engine, Search Directory For Kids, Fun Kid Web Site, search engine for children, kid-safe search engine"
META NAME="Keywords" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, kids sites, search engine for kids, search engine for children, kid-safe search engine, metasearch for kids, natural language for children"
META NAME="Subject" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, kids sites, search engine for kids, search engine for children, kid-safe search engine, metasearch for kids, natural language for children"
META NAME="Classification" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, kids sites, search engine for kids, search engine for children, kid-safe search engine, metasearch for kids, natural language for children"
1. Define and collect your keywords and keyword phrases.
a. Use WordPad to modify and store your meta tag info.
b. Rank them as to keyword prominence; best ones first.
c. Use Keyword Proximity & Keyword Placement.
d. Use as many phrases as possible. Phrases are easier to conquer.
2. Place the phrases/words in rows of 100 characters long.Example: Used Car Lot, Denver Used Cars, Denver New Cars, etc.
3. Build one full set of meta tags using our meta tag buider.
4. Add the first set of meta tags to your home page.
5. Grab your 2nd set of 100 character keywords.
6. Add these words within the description, classification and subject and keyword tags, add them to the front of these tags as shown in red.
Example:
This Is NOT the Correct VIEW: (errors, So Tags Look A Little Diffrent )
.Title. Search Engine For Kids, Children, Students, Youth, Business Directory .Title.
META NAME="Description" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, Kids Search Engine, Search Directory For Kids, Fun Kid Web Site, search engine for children, kid-safe search engine"
META NAME="Keywords" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, kids sites, search engine for kids, search engine for children, kid-safe search engine, metasearch for kids, natural language for children"
META NAME="Subject" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, kids sites, search engine for kids, search engine for children, kid-safe search engine, metasearch for kids, natural language for children"
META NAME="Classification" CONTENT="Search Engine For Kids, Children, Students, Youth, Business Directory, kids sites, search engine for kids, search engine for children, kid-safe search engine, metasearch for kids, natural language for children"
Strategies for Successful Affiliate Marketing
Many people make a serious income from marketing other people's products.
Unfortunately, many more spend time and effort in this area and see little or no reward.
The good news is that not much usually separates the successful affiliate marketer from
the novice. And this involves little or No SEO, In this article we will look at some strategies to improve your results selling affiliate products.
Pick the right product
Generally you want to pick a product that has a higher affiliate commission and a higher
price. However, it is Return on Investment (ROI) that is more important. In other words,
if you spend $5 to make $10 you have a 100% return. If this scales up well you may just
need to increase your advertising spending to get a large amount of money. On the other
hand, if you market an expensive product that gives a large return, but it costs you more
to advertise than it does in commissions then you are going to lose money.
As well as price and commission you need to examine the potential conversion rate. A
product with a great sales letter and other benefits may be much easier to sell.
Timing is also important. If you can find a hot product before the majority of the market
you are going to do well. If the product has already been flogged by your competition
you may struggle to make any sales.
The money is in the list
You have probably heard this over and over again but the question is - Have you taken
any action in this area? It is much easier to sell to existing customers than create a new
one. Rather than sell one off products you should look at getting sign ups to your OWN
list. From here you can continue to sell over and over again. However, you also need to
provide good content or add value in other ways otherwise the unsubscribe rate will be
high.
( We have added AutoResponder Hosting to our members area to help our members in this area. )
Spend money to make money
Sometimes you can get free advertising that works, but more often than not you have to
spend money to make money. For example, you could run an AdWords campaign to send
people to a sign-up page for a free 5-day course you set up using an autoresponder. Every
subscriber is going to cost you something but over the long term as long as the ROI is
positive you are going to make money. ( AdWords is Not A good thing to jump into unless you know what you are doing!! ) ( Become A Leader in what you Do and People Will Follow when you show that you are there to help them achieve there Goals. )
Test, test, test
You need to continually test your ad copy, your traffic statistics, your sign-up rates etc. In
particular, you should try a small-cost advertising campaign to see if it is going to be
successful before putting a large amount of money into it. Find out what other successful
marketers are doing. Read articles, participate in forums and if you can, get a mentor.
Who knows, using these strategies you may turn from a novice affiliate marketer to the
next 'super' affiliate.
If at Any time you need a testimonial to help boost your sales or rank just Email Me With
A request and Your info:
*Your Name:
*Your service/product Url:
*The Url of service or product sandbox: ( not needed on all items )
* What Format of testimonial: ( My Pic Y/N, Created in Notpad,Html,Mirosoftword,)
or the Url to a submit a testimonial page.
Unfortunately, many more spend time and effort in this area and see little or no reward.
The good news is that not much usually separates the successful affiliate marketer from
the novice. And this involves little or No SEO, In this article we will look at some strategies to improve your results selling affiliate products.
Pick the right product
Generally you want to pick a product that has a higher affiliate commission and a higher
price. However, it is Return on Investment (ROI) that is more important. In other words,
if you spend $5 to make $10 you have a 100% return. If this scales up well you may just
need to increase your advertising spending to get a large amount of money. On the other
hand, if you market an expensive product that gives a large return, but it costs you more
to advertise than it does in commissions then you are going to lose money.
As well as price and commission you need to examine the potential conversion rate. A
product with a great sales letter and other benefits may be much easier to sell.
Timing is also important. If you can find a hot product before the majority of the market
you are going to do well. If the product has already been flogged by your competition
you may struggle to make any sales.
The money is in the list
You have probably heard this over and over again but the question is - Have you taken
any action in this area? It is much easier to sell to existing customers than create a new
one. Rather than sell one off products you should look at getting sign ups to your OWN
list. From here you can continue to sell over and over again. However, you also need to
provide good content or add value in other ways otherwise the unsubscribe rate will be
high.
( We have added AutoResponder Hosting to our members area to help our members in this area. )
Spend money to make money
Sometimes you can get free advertising that works, but more often than not you have to
spend money to make money. For example, you could run an AdWords campaign to send
people to a sign-up page for a free 5-day course you set up using an autoresponder. Every
subscriber is going to cost you something but over the long term as long as the ROI is
positive you are going to make money. ( AdWords is Not A good thing to jump into unless you know what you are doing!! ) ( Become A Leader in what you Do and People Will Follow when you show that you are there to help them achieve there Goals. )
Test, test, test
You need to continually test your ad copy, your traffic statistics, your sign-up rates etc. In
particular, you should try a small-cost advertising campaign to see if it is going to be
successful before putting a large amount of money into it. Find out what other successful
marketers are doing. Read articles, participate in forums and if you can, get a mentor.
Who knows, using these strategies you may turn from a novice affiliate marketer to the
next 'super' affiliate.
If at Any time you need a testimonial to help boost your sales or rank just Email Me With
A request and Your info:
*Your Name:
*Your service/product Url:
*The Url of service or product sandbox: ( not needed on all items )
* What Format of testimonial: ( My Pic Y/N, Created in Notpad,Html,Mirosoftword,)
or the Url to a submit a testimonial page.
Wednesday, October 31, 2007
The Experiment Results on Google, Yahoo, MSN
Google
Initially, there were 14 sites that featured the article, including my own. Within a few weeks, that number grew to approximately 19,000 or so sites, which also contained my website, which was the actual origin of the content. Then after about 5 or 6 weeks, the number of sites featuring the article fell to 46 sites. What’s aggravating is that my site, which was the source of the original content, was not included anywhere in the search results for this article title.
Thinking somehow this was simply an oversight, I submitted the article the second time. The number rose again, but this time to about 1560 sites, and then fell back to the same number: 46. Again, my site was no where in the final SERPs.
So it seems that this search engine only features results that they feel are relevant, without taking to account the actual origin of the content. This is very disturbing, considering how Google prides itself on its objective results.
Yahoo
There seems to be a similar content filter applied to this search engine as well. So while the results of the test are similar, Yahoo does indeed take the actual origin of the content into account, and currently list 114 results for the article title. Although my website appeared first for the article title, it was bumped occasionally during this time, as if Yahoo was trying to decide if my site was indeed the original source of the article. But eventually, it came around.
MSN
I was ultimately only 100% impressed with the way MSN handled the experiment. MSN seems to have the duplicate content filter right. Initially, there were about 10 results for a search query for the title of the test article. Within two weeks, that number rose to 1244, then after four weeks, jumped up to 11,000 or so. By week number 6, the SERPs total for the title of the article resulted in 16 total. I point out that this number is 86% less than Yahoo, and 66% less than Google.
Listed 1st, 2nd, and 3rd in MSN’s results is my website: the article page itself is ranked first, the articles page with the title and summary is ranked second, and then the archives page is ranked third. As the origin of the article, with only 16 results in total, listed my website was listed most relevant. In my opinion, this is exactly how it should be.
Instead of picking and choosing which sites seem to be relevant; as Google is appearing to do, MSN and Yahoo look as if they employ the filter while taking into account the actual origin of the content.
If You Found This Artical Usfull You can Submit For My FREE News Letter:
http://seoaftermath.com/Quad2004/
Your Partner in success
Dan Cochran
Initially, there were 14 sites that featured the article, including my own. Within a few weeks, that number grew to approximately 19,000 or so sites, which also contained my website, which was the actual origin of the content. Then after about 5 or 6 weeks, the number of sites featuring the article fell to 46 sites. What’s aggravating is that my site, which was the source of the original content, was not included anywhere in the search results for this article title.
Thinking somehow this was simply an oversight, I submitted the article the second time. The number rose again, but this time to about 1560 sites, and then fell back to the same number: 46. Again, my site was no where in the final SERPs.
So it seems that this search engine only features results that they feel are relevant, without taking to account the actual origin of the content. This is very disturbing, considering how Google prides itself on its objective results.
Yahoo
There seems to be a similar content filter applied to this search engine as well. So while the results of the test are similar, Yahoo does indeed take the actual origin of the content into account, and currently list 114 results for the article title. Although my website appeared first for the article title, it was bumped occasionally during this time, as if Yahoo was trying to decide if my site was indeed the original source of the article. But eventually, it came around.
MSN
I was ultimately only 100% impressed with the way MSN handled the experiment. MSN seems to have the duplicate content filter right. Initially, there were about 10 results for a search query for the title of the test article. Within two weeks, that number rose to 1244, then after four weeks, jumped up to 11,000 or so. By week number 6, the SERPs total for the title of the article resulted in 16 total. I point out that this number is 86% less than Yahoo, and 66% less than Google.
Listed 1st, 2nd, and 3rd in MSN’s results is my website: the article page itself is ranked first, the articles page with the title and summary is ranked second, and then the archives page is ranked third. As the origin of the article, with only 16 results in total, listed my website was listed most relevant. In my opinion, this is exactly how it should be.
Instead of picking and choosing which sites seem to be relevant; as Google is appearing to do, MSN and Yahoo look as if they employ the filter while taking into account the actual origin of the content.
If You Found This Artical Usfull You can Submit For My FREE News Letter:
http://seoaftermath.com/Quad2004/
Your Partner in success
Dan Cochran
Building Lasting Relationships with Your Affiliates
Getting new affiliates to signup for your affiliate program is only the beginning. In order
to keep them highly motivated and eager to sell your products for you, you will first need
to establish a solid relationship with them. We’ve come up with some solid tips that you
can use to make sure your affiliates keep on raking in the big bucks for you, day in and
day out.
Train Your Affiliates Well
Most affiliate programs on the Internet think that by giving your affiliates a couple of
banners and some text links, they will then go out and start making massive loot for you.
This is just not the case. Many of your new affiliates will not know what to do when they
first sign up for your program. All they know is that they like your product and they
want to promote it to make a few extra dollars. Additionally, many of them will have lost
their motivation to sell your product for you if there aren’t any clearly defined
instructions as to what they should do to promote it.
If you think about it, a salesman isn’t going to get too many sales if he doesn’t go through
some sort of training seminar on the ins and outs as well as the type of customers they
should sell to would they? This is where your affiliate training course comes in.
Your Own E-Training Course
You really should invest some time in putting together a good 7 to 10 day training course
via email. This is quite easy to do, and follow up to your affiliates every day. You can also utilize a third-party Autoresponder for this as well.
http://www.seoaftermath.com/BecomeAMember
How Do I Create a Training Course?
Creating your own email training course is fairly simple. You’ll want to start by creating
an outline of what you want your affiliates to know about you, your company, and your
products. Here are some suggestions:
Affiliate Welcome Email – Your Initial Contact
This is the first email that gets sent to your affiliate after they have signed up to your
program. It welcomes your new affiliate member to your program, and gives them the
details of his account. These include such things such as his unique affiliate link, login
information, and account details.
In the Welcome Email, you should take some time to introduce your company’s products
as well. Since this is what they will be selling, give them a brief description of how well
it works, and how it can really benefit the customers who buy it.
Finally, give them a few simple instructions on getting started with your promotional
tools. If you have some banners and text links available in your members’ area, give
your affiliate step-by-step instructions on how to copy and paste them right away on their
home pages. This will make it easier for them to begin.
Introduction to Your Promotional Materials
For each of the next training emails, focus on instructing your affiliates about how to
promote your products. You can probably send them an email each day on how to
promote your product using a particular type of marketing strategy. For instance, you can
focus on teaching them how to market your product using Pay-Per-Click on Day 1, Using
Ezines on Day 2, Creating Articles for Submission on Day 3, and Using Traffic
Exchanges for Promotion on Day 4.
Make sure you are explicit in how you want them to market your product. Give them
example code or even copy and paste text that they can use right away for submitting
articles or creating content on their site. The less work that your affiliate needs to do, the
better it is for you because you alleviate them of the stress needed when creating
marketing material.
Always Keep In Touch
We already suggested that you create your own e-training course to prepare your
affiliates for marketing your product. But other than that, you should also keep in touch
with them on a regular basis. Sending them a weekly or monthly newsletter with updates
on your products and services, as well as news regarding your company or affiliate
program will help keep you in your affiliate’s mind.
Affiliate Contests
Another way to motivate your affiliate members is to run regular contests. Offer up some
prizes for affiliates who generate the most sales or commissions in a given month. This
is a very simple and inexpensive way to drive your affiliate’s competitive spirits going.
We’ve seen affiliate programs online giveaway things such as an iPod for the top selling
affiliate, and even cash prizes for 1st, 2nd, and 3rd place. You can even add these events as
part of your regular affiliate newsletter that goes out to your members.
To Sign Up For My FREE News Letter:
http://seoaftermath.com/Quad2004/
Your Partner In Success
Dan Cochran
to keep them highly motivated and eager to sell your products for you, you will first need
to establish a solid relationship with them. We’ve come up with some solid tips that you
can use to make sure your affiliates keep on raking in the big bucks for you, day in and
day out.
Train Your Affiliates Well
Most affiliate programs on the Internet think that by giving your affiliates a couple of
banners and some text links, they will then go out and start making massive loot for you.
This is just not the case. Many of your new affiliates will not know what to do when they
first sign up for your program. All they know is that they like your product and they
want to promote it to make a few extra dollars. Additionally, many of them will have lost
their motivation to sell your product for you if there aren’t any clearly defined
instructions as to what they should do to promote it.
If you think about it, a salesman isn’t going to get too many sales if he doesn’t go through
some sort of training seminar on the ins and outs as well as the type of customers they
should sell to would they? This is where your affiliate training course comes in.
Your Own E-Training Course
You really should invest some time in putting together a good 7 to 10 day training course
via email. This is quite easy to do, and follow up to your affiliates every day. You can also utilize a third-party Autoresponder for this as well.
http://www.seoaftermath.com/BecomeAMember
How Do I Create a Training Course?
Creating your own email training course is fairly simple. You’ll want to start by creating
an outline of what you want your affiliates to know about you, your company, and your
products. Here are some suggestions:
Affiliate Welcome Email – Your Initial Contact
This is the first email that gets sent to your affiliate after they have signed up to your
program. It welcomes your new affiliate member to your program, and gives them the
details of his account. These include such things such as his unique affiliate link, login
information, and account details.
In the Welcome Email, you should take some time to introduce your company’s products
as well. Since this is what they will be selling, give them a brief description of how well
it works, and how it can really benefit the customers who buy it.
Finally, give them a few simple instructions on getting started with your promotional
tools. If you have some banners and text links available in your members’ area, give
your affiliate step-by-step instructions on how to copy and paste them right away on their
home pages. This will make it easier for them to begin.
Introduction to Your Promotional Materials
For each of the next training emails, focus on instructing your affiliates about how to
promote your products. You can probably send them an email each day on how to
promote your product using a particular type of marketing strategy. For instance, you can
focus on teaching them how to market your product using Pay-Per-Click on Day 1, Using
Ezines on Day 2, Creating Articles for Submission on Day 3, and Using Traffic
Exchanges for Promotion on Day 4.
Make sure you are explicit in how you want them to market your product. Give them
example code or even copy and paste text that they can use right away for submitting
articles or creating content on their site. The less work that your affiliate needs to do, the
better it is for you because you alleviate them of the stress needed when creating
marketing material.
Always Keep In Touch
We already suggested that you create your own e-training course to prepare your
affiliates for marketing your product. But other than that, you should also keep in touch
with them on a regular basis. Sending them a weekly or monthly newsletter with updates
on your products and services, as well as news regarding your company or affiliate
program will help keep you in your affiliate’s mind.
Affiliate Contests
Another way to motivate your affiliate members is to run regular contests. Offer up some
prizes for affiliates who generate the most sales or commissions in a given month. This
is a very simple and inexpensive way to drive your affiliate’s competitive spirits going.
We’ve seen affiliate programs online giveaway things such as an iPod for the top selling
affiliate, and even cash prizes for 1st, 2nd, and 3rd place. You can even add these events as
part of your regular affiliate newsletter that goes out to your members.
To Sign Up For My FREE News Letter:
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Your Partner In Success
Dan Cochran
Sunday, October 28, 2007
Make REAL money being exclusive
There are millions of dollars to be made on the internet. How much are you making? If you are making as much as you want, then please stop reading. If you would like to make REAL money on the internet, read on.
Let's cut right to the chase. Some business categories on the internet are becoming saturated. If you are doing business in one of these saturated categories, it's easy to get lost in the sea of information.
So what's the solution? You can invest heavily in marketing and get your name in front of more surfers than your competition, but you need a large cash flow or a lot of time. You can try an entirely new business segment, but you will have a long learning curve. You can give up and go sit in the corner, or you can target new markets with your current product or service and become exclusive.
Think about the success you could enjoy if you were one of the only companies that offered your product or service. What if you were the only one! Read on and I'll show you how to be one of the few companies in your category to enjoy the success of exclusivity, regardless of what you sell.
Let's use internet marketing as an example. This business category is on the verge of saturation. There are literally thousands upon thousands of companies selling marketing services, products and software. Why? Because marketing is a vital function of running a successful internet business. But who do these internet marketers market to? Other internet marketers. It's like a merry-go-round, one marketer markets to the next to the next to the next to.. you get the point.
So how do you get off the proverbial merry-go-round and become an "exclusive" instead of an "ordinary, run of the mill?" You expand your market by diversifying into other business categories with the product you already have.
Let's look at an example. Joe's Email Mania software has been on the market for 6 months. He has banner ads at marketing sites, he publishes an ezine every two weeks, he has reciprocal links with complimentary sites, he's doing OK, but not spectacular. Suddenly, Joe gets an idea. What if he marketed his software to accountants!
No, Joe is not crazy, read on.
Most accountants are great at what they do. Number crunching. But accountants are typically not marketers. Why should they be? They're accountants. But they NEED marketing in order to get new customers and continue growing their businesses, the same as you and I.
So Joe goes surfing, he visits a few accounting sites and gets an overview of the industry. Joe is very excited and interested in introducing his Email Mania software to this market, so he emails a couple of accountants to see how they promote themselves. Based on his research, Joe develops an email sales letter targeted to accountants and explains how they will benefit by sending personalized email to their clients and potential clients using his software.
What's the result? First, Joe increases his sales drastically. Second, accountants who purchased his Email Mania software were so impressed, that they recommended it to their colleagues and other business owners who also bought the product, increasing Joe's sales even further.
Now take this technique and apply it to your business and your industry. There are countless ways to rethink and repackage your product to make it suitable for other markets. The best thing is, you may be the only one in your business category that is doing it. Suddenly, you are an exclusive and that is where the REAL money is.
Good luck and God Bless
Yours successfully,
Dan Cochran
Visit Our Forum Board For Q: and A:
http://www.seoaftermath.com/Guestforum/
Let's cut right to the chase. Some business categories on the internet are becoming saturated. If you are doing business in one of these saturated categories, it's easy to get lost in the sea of information.
So what's the solution? You can invest heavily in marketing and get your name in front of more surfers than your competition, but you need a large cash flow or a lot of time. You can try an entirely new business segment, but you will have a long learning curve. You can give up and go sit in the corner, or you can target new markets with your current product or service and become exclusive.
Think about the success you could enjoy if you were one of the only companies that offered your product or service. What if you were the only one! Read on and I'll show you how to be one of the few companies in your category to enjoy the success of exclusivity, regardless of what you sell.
Let's use internet marketing as an example. This business category is on the verge of saturation. There are literally thousands upon thousands of companies selling marketing services, products and software. Why? Because marketing is a vital function of running a successful internet business. But who do these internet marketers market to? Other internet marketers. It's like a merry-go-round, one marketer markets to the next to the next to the next to.. you get the point.
So how do you get off the proverbial merry-go-round and become an "exclusive" instead of an "ordinary, run of the mill?" You expand your market by diversifying into other business categories with the product you already have.
Let's look at an example. Joe's Email Mania software has been on the market for 6 months. He has banner ads at marketing sites, he publishes an ezine every two weeks, he has reciprocal links with complimentary sites, he's doing OK, but not spectacular. Suddenly, Joe gets an idea. What if he marketed his software to accountants!
No, Joe is not crazy, read on.
Most accountants are great at what they do. Number crunching. But accountants are typically not marketers. Why should they be? They're accountants. But they NEED marketing in order to get new customers and continue growing their businesses, the same as you and I.
So Joe goes surfing, he visits a few accounting sites and gets an overview of the industry. Joe is very excited and interested in introducing his Email Mania software to this market, so he emails a couple of accountants to see how they promote themselves. Based on his research, Joe develops an email sales letter targeted to accountants and explains how they will benefit by sending personalized email to their clients and potential clients using his software.
What's the result? First, Joe increases his sales drastically. Second, accountants who purchased his Email Mania software were so impressed, that they recommended it to their colleagues and other business owners who also bought the product, increasing Joe's sales even further.
Now take this technique and apply it to your business and your industry. There are countless ways to rethink and repackage your product to make it suitable for other markets. The best thing is, you may be the only one in your business category that is doing it. Suddenly, you are an exclusive and that is where the REAL money is.
Good luck and God Bless
Yours successfully,
Dan Cochran
Visit Our Forum Board For Q: and A:
http://www.seoaftermath.com/Guestforum/
What Ezines Should I Advertise In?
I am asked quite frequently, "what ezines should I advertise in? I'm far from an expert, but here are some tips that may give you some guidance in choosing which ezines you may want to place your ads.
First of all, place your ad in ezines that are related to your product, service or biz opp. If you are selling fishing lures, you probably wouldn't do too well in a food magazine. You may get some responses or even an order, but if you want your money's worth, don't waste your time or money.
Find the ezines that you think are related to your product, service or biz opp. Granted, you will probably be coming up with the same ezines that your competition advertises in, but that's the best place to advertise...right where your competition is!
If you have a product or service that is universal in appeal, try some of the ezines that may not be exactly your targeted market. This contradicts my first paragraph above, but also remember, subscribers do have a personal life and may just find your ad of interest. Be careful here...notice I used the word "universal" appeal here. Also, make sure you use an ad that you know pulls the responses for your related product or service.
For instance, if you are marketing a cat or dog food, just remember that the subscribers of many of the ezines have a Fluffy or Fido and would be interested in your product. These people are already subscribed to a number of ezines pertaining to their business needs and don't want to bother subscribing to pet ezines...they are getting too many ezines now! Your ad in an "off beat" ezine would catch their eye and Fluffy or Fido may get some new healthy, natural food!
Advertisers should look at the content of the ezines that they have chosen to advertise in. Subscribers may be turned off seeing the same article in multiple ezines and won't bother reading the rest of the ezine...the part with the classified ads...your ad.
Also consider the number of ads that are in the newsletter. If there are a considerable number of ads, it's possible your ad may be lost in that sea of classified ads...your advertising dollars may just have been wasted.
Next, you need to consider the circulation of the ezines you have chosen. Don't expect the same results from an ezine with thousands of subscribers to an ezine that has a circulation of a few hundred. Its hard to know what kind of response you will get from your ezine advertising as there are other factors to consider such as a poorly written ad or ineffective headlines.
As far as circulation numbers, you just have to trust that the publishers are stating their true numbers. As of yet, there is no "policing" of ezines.
Next, consider the cost of the ad. With each ezine having their own ad rates and really no set standard, you have to do a little math yourself to compare the various ad rates in the ezines you are considering to advertise in.
An ezine with a circulation of 500 with an ad rate of $5, works out to 100 subscribers for each dollar spent or $.01 each. However, an ezine with 5,000 subscribers charging $25.00 works out to 200 subscribers for each dollar spent or $.005 each.
These are just some things you need to keep in mind when you are deciding which ezines to place your ads in.
First of all, place your ad in ezines that are related to your product, service or biz opp. If you are selling fishing lures, you probably wouldn't do too well in a food magazine. You may get some responses or even an order, but if you want your money's worth, don't waste your time or money.
Find the ezines that you think are related to your product, service or biz opp. Granted, you will probably be coming up with the same ezines that your competition advertises in, but that's the best place to advertise...right where your competition is!
If you have a product or service that is universal in appeal, try some of the ezines that may not be exactly your targeted market. This contradicts my first paragraph above, but also remember, subscribers do have a personal life and may just find your ad of interest. Be careful here...notice I used the word "universal" appeal here. Also, make sure you use an ad that you know pulls the responses for your related product or service.
For instance, if you are marketing a cat or dog food, just remember that the subscribers of many of the ezines have a Fluffy or Fido and would be interested in your product. These people are already subscribed to a number of ezines pertaining to their business needs and don't want to bother subscribing to pet ezines...they are getting too many ezines now! Your ad in an "off beat" ezine would catch their eye and Fluffy or Fido may get some new healthy, natural food!
Advertisers should look at the content of the ezines that they have chosen to advertise in. Subscribers may be turned off seeing the same article in multiple ezines and won't bother reading the rest of the ezine...the part with the classified ads...your ad.
Also consider the number of ads that are in the newsletter. If there are a considerable number of ads, it's possible your ad may be lost in that sea of classified ads...your advertising dollars may just have been wasted.
Next, you need to consider the circulation of the ezines you have chosen. Don't expect the same results from an ezine with thousands of subscribers to an ezine that has a circulation of a few hundred. Its hard to know what kind of response you will get from your ezine advertising as there are other factors to consider such as a poorly written ad or ineffective headlines.
As far as circulation numbers, you just have to trust that the publishers are stating their true numbers. As of yet, there is no "policing" of ezines.
Next, consider the cost of the ad. With each ezine having their own ad rates and really no set standard, you have to do a little math yourself to compare the various ad rates in the ezines you are considering to advertise in.
An ezine with a circulation of 500 with an ad rate of $5, works out to 100 subscribers for each dollar spent or $.01 each. However, an ezine with 5,000 subscribers charging $25.00 works out to 200 subscribers for each dollar spent or $.005 each.
These are just some things you need to keep in mind when you are deciding which ezines to place your ads in.
Seven Headlines to Energize Your Ads, Sales Letters, and
Every one of your marketing tools needs a headline. Headlines get attention, make your message easy to read, get your main selling points across, and lead your customer to a sale. Use a short three word headline for classified ads. Use headlines frequently in your web site copy to help people get your main message without having to spend a lot of time online.
Headlines range from newspaper "hit-you-in-the face" to more subtle ones that don't seem like a headline at all. A hard-sell direct mail letter might have your headline in all capitals at the beginning:
I'VE GOT FIVE WAYS TO SAVE YOU MONEY--NOW!
Or your headline can be softer and less obvious, more like an important paragraph in bold at the beginning of your letter:
Here's something I know you will be interested in. I've got five ways you can cut costs 20%--today!
Your headline gets attention when it appeals to the reader's interests. Use your headline to point out a problem the reader has or something you know the reader feels strongly about. Headlines aren't a good place to list the features of your product or service. Instead, headline the benefit the feature provides.
"Webbuster gets your site listed high on search engines. Nothing drives a flood of eager customers to your site faster."
Studies show headlines get even better results if they're enclosed in quotation marks like the example above. It's a good trick to use from time to time.
Seven Surefire Headlines
Over the years copy writing pros have found several headline formulas that almost always work well. Try these out using the benefits your business provides.
1. Ask a Question. "Are you worried about filing your tax return this year?" A question headline gets the reader to answer in their mind. You automatically get the prospect involved in your message. Many people will read further into your letter, ad, or web site copy just to find out what answer or solution you provide.
2. Start your headline with "How to." "How to buy a car without getting a lemon." How-to headlines work like magic. Many of my articles start with "how to." People love information that shows them how to do something valuable. It works for reports or letters that provide helpful information.
3. Provide a testimonial. The recommendation of a satisfied customer can go a long way in convincing others to buy from you. "This product really works! I'm happier and less stressed. Marina Monson-Central City." Always include the customer's full name and the city they live in. Many readers won't believe a testimonial if it is hard to figure out who the author is. "R.A.,LA" doesn't work nearly as well as "Richard Allen-Big Town, LA."
4. Issue a command. Some classic headlines command readers to "Aim High" and "Put a tiger in your tank." Turn your most important benefit into a commanding headline. "Stop rushing through life." "Make more money this month." "Feel better about yourself."
5. Important news makes a good headline. This particularly works well for big changes in your company or the introduction of hot new products. "Richard Benson is our new CEO with a powerful vision for the future." "Software Central introduces the new Instant Forms 2000--professional web site forms in 20 minutes."
6. Headline a deadline for a special offer. Most of us are busy and tend to put off taking action. If you don't get the prospect to act now, you may never get the sale. Deadlines encourage people to respond when their interest is highest. "Save Money Now" and "Get More If You Buy Now" offers increase response.
7. FREE offers often pull the best response. "FREE report on boosting web site sales" is a powerful way to get lots of interested prospects. There is a myth that affluent or professional customers are turned off by free offers. Not true. Simply tailor your free offer to match the style of your customers or industry. You might subtly headline a "no-cost initial consultation" or "a bonus Widget 2000 in each package."
Prospects are in a hurry. They are bombarded with hundreds of ads, letters, postcards, and commercials every day. They tend to skip or tune out any marketing message that looks like it will take too much time or be too much trouble to figure out. Headlines simplify the learning curve. A reader can scan down your page, quickly digest your headlines, and figure out what you're offering. Once the prospect knows you have something she is interested in, she will take more time to read your entire letter, ad, or web page.
Spice your headlines with action words like save, act, run, feel, and do. Cut out unnecessary words. Put subheadings in your copy to break up stretches of text. If someone else is writing copy for you, share some of these power headline ideas with them. In our hustle, bustle world good headlines make your sales materials stand out, easy to use, and motivating.
Headlines range from newspaper "hit-you-in-the face" to more subtle ones that don't seem like a headline at all. A hard-sell direct mail letter might have your headline in all capitals at the beginning:
I'VE GOT FIVE WAYS TO SAVE YOU MONEY--NOW!
Or your headline can be softer and less obvious, more like an important paragraph in bold at the beginning of your letter:
Here's something I know you will be interested in. I've got five ways you can cut costs 20%--today!
Your headline gets attention when it appeals to the reader's interests. Use your headline to point out a problem the reader has or something you know the reader feels strongly about. Headlines aren't a good place to list the features of your product or service. Instead, headline the benefit the feature provides.
"Webbuster gets your site listed high on search engines. Nothing drives a flood of eager customers to your site faster."
Studies show headlines get even better results if they're enclosed in quotation marks like the example above. It's a good trick to use from time to time.
Seven Surefire Headlines
Over the years copy writing pros have found several headline formulas that almost always work well. Try these out using the benefits your business provides.
1. Ask a Question. "Are you worried about filing your tax return this year?" A question headline gets the reader to answer in their mind. You automatically get the prospect involved in your message. Many people will read further into your letter, ad, or web site copy just to find out what answer or solution you provide.
2. Start your headline with "How to." "How to buy a car without getting a lemon." How-to headlines work like magic. Many of my articles start with "how to." People love information that shows them how to do something valuable. It works for reports or letters that provide helpful information.
3. Provide a testimonial. The recommendation of a satisfied customer can go a long way in convincing others to buy from you. "This product really works! I'm happier and less stressed. Marina Monson-Central City." Always include the customer's full name and the city they live in. Many readers won't believe a testimonial if it is hard to figure out who the author is. "R.A.,LA" doesn't work nearly as well as "Richard Allen-Big Town, LA."
4. Issue a command. Some classic headlines command readers to "Aim High" and "Put a tiger in your tank." Turn your most important benefit into a commanding headline. "Stop rushing through life." "Make more money this month." "Feel better about yourself."
5. Important news makes a good headline. This particularly works well for big changes in your company or the introduction of hot new products. "Richard Benson is our new CEO with a powerful vision for the future." "Software Central introduces the new Instant Forms 2000--professional web site forms in 20 minutes."
6. Headline a deadline for a special offer. Most of us are busy and tend to put off taking action. If you don't get the prospect to act now, you may never get the sale. Deadlines encourage people to respond when their interest is highest. "Save Money Now" and "Get More If You Buy Now" offers increase response.
7. FREE offers often pull the best response. "FREE report on boosting web site sales" is a powerful way to get lots of interested prospects. There is a myth that affluent or professional customers are turned off by free offers. Not true. Simply tailor your free offer to match the style of your customers or industry. You might subtly headline a "no-cost initial consultation" or "a bonus Widget 2000 in each package."
Prospects are in a hurry. They are bombarded with hundreds of ads, letters, postcards, and commercials every day. They tend to skip or tune out any marketing message that looks like it will take too much time or be too much trouble to figure out. Headlines simplify the learning curve. A reader can scan down your page, quickly digest your headlines, and figure out what you're offering. Once the prospect knows you have something she is interested in, she will take more time to read your entire letter, ad, or web page.
Spice your headlines with action words like save, act, run, feel, and do. Cut out unnecessary words. Put subheadings in your copy to break up stretches of text. If someone else is writing copy for you, share some of these power headline ideas with them. In our hustle, bustle world good headlines make your sales materials stand out, easy to use, and motivating.
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